No products in the cart.
Alter Ego Bond Booster | 250 Ml
Mix with the selected technical product to improves the hair structures resistance to breakage, restoring elasticity and vitality.
د.إ256.00Alter Ego Bond Booster | 250 Ml
د.إ256.00Alter Ego Moisturizing Antipolution Hairbody Fluid | 1000 Ml
Multifunctional anti-smogcream for body and hair. A conditioning cream for hair as well as a moisturizing and soothing ream for body – leave in
د.إ239.00د.إ299.00Alter Ego Moisturizing Antipolution Hairbody Fluid | 1000 Ml
د.إ239.00د.إ299.00Alter Ego Blondego Ultra 9 Lightener | 500 G
Ultra 9 Lightener Zero-dust gray bleaching powder for intense and precise lightening techniques up to 9 levels.
• Its creamy texture, obtained in a mixture with Coactivator Cream, ensures high neutralization of unwanted tones during lightening.
• Its formula, enriched with Pro-Light System, respects hair structure for both fast lightening, up to 5 levels in 30 minutes, and high-performance lightening, up to 9 levels in 60 minutes.د.إ199.00Alter Ego Bodifying Pack (Shampoo+Lotion+Comb)
Box including shampoo, lotion and wheat fiber comb.
Characteristics:
• For all types of hair, especially fragile and fine
• Gives an energy boost to the hair
• Revitalizes the scalp
• Gives volume to the hair fiber
• Leaves hair healthy and strong
• Cleans any impurities present
• Stimulates the scalp
• Suitable for daily use
• Based on 92% of ingredients of natural originد.إ189.00Alter Ego Shewonder Instant Shaping Mask | 1000 Ml
Intensive modeling mask, instant conditioning with Clay, SheaButter, and Starch Complex.
It protects, regenerates, and provides deepand immediate hydration to the skin andlengths
resulting in disciplined, controlled, shiny, and silky hair.
Reduces styling times, with progressive memory effect.
For medium-thick, treated, dry, frizzy, and rebellious.د.إ184.60Alter Ego Hydrate Conditioner | 950 Ml
Ultra light conditioner for dehydrated hair, both natural and treated.
Benefits:
Balances hydration in all hair types.
The formula in gel ensures maximum lightness and silkness.
Enriched with Aloe Vera.
Gently conditions and improves hydration on ends and lengths.
It perfects the structure.
Hair results bouncier, softer and easier to comb.
96% of ingredients of natural origin.
Vegan friendly.
Use:Apply evenly through the lengths and on the ends.
Massage gently.
Leave on for a few minutes.
And rinse.د.إ135.94Alter Ego Hydrate Conditioner | 950 Ml
د.إ135.94Alter Ego Silk Oil Conditoning Cream| 950 Ml
Silk-effect taming treatment.
Benefits:
Intensive treatment for both natural and treated hair.
Provides brightness and softness.
Strong anti-frizzaction for a silky effect.
Smoothes hair without weighing it down.
99% of natural origin ingredients.Use:
Apply evenly through the lengths and on the ends and massage gently.
Leave on for a few minutes and rinse.د.إ135.94Alter Ego Shewonder Restorative Shampoo | 950 Ml
Moisturising regenerating shampoo with a special blend of Natural Oils (Black Cumin, Patauà, Tsubaki).
It thoroughly cleanses the skin of any impurities and residues, amplifying the effect of the subsequent treatment and leaving a pleasant sensation of hydration, vitality and well-being on the scalp.
How to use: apply to damp hair, massage gently then rinse.د.إ135.94Alter Ego Bodifying Shampoo| 950 Ml
Densifying and stimulating action shampoo.
Benefits:
Stimulates the scalp and removes any impurity.
Suitable for daily use.
Strengthens hair and restores its natural shine.
92% of natural origin products.Use:
Apply on wet hair and scalp.
Massage and leave for a few minutes.
Then rinse.
Repeat application if necessary.د.إ135.90Alter Ego Bodifying Shampoo| 950 Ml
د.إ135.90Alter Ego Gentle Detangler conditioner| 950 Ml
Lightweight, moisturizing conditioner for a complete after-shampoo treatment. Gently detangles the hair, leaving it light, soft, and silky without dragging it down.
Free From:
Sulphates
Paraffin Waxes
Silicones
Synthetic DyesUSE:
Apply evenly to lengths and ends.
Leave to work for a few minutes then rinse.د.إ135.90Alter Ego Color Care Shampoo | 950 Ml
Gentle Shampoo to cleanse and protect coloured and bleached hair.
Benefits:
Prevents cosmetic colour from fading.
Maintains colour brilliance and intensity for longer.
Organic Argan Oild enhances the result by adding shine and silkiness.
98% of natural origin ingredients.
Vegan friendly.
Use:Apply to wet hair and scalp.
Leave on for a few minutes and then rinse.
Apply again if necessary.د.إ135.90Alter Ego Color Care Shampoo | 950 Ml
د.إ135.90Alter Ego Color Care Conditioning Cream| 950 Ml
Intensive treatment for coloured and bleached hair.
Benefits:
It deeply nourishes the hair fibre.
Protects the cosmetic colour from fading.
The rich texture makes cuticles smoother enhancing softness and brightness.
98% of natural origin ingredients.
Vegan friendly.
Use:Apply evenly through the lengths and on the ends and massage gently.
Leave on for 3-5 minutes, lather and then rinse.د.إ135.90Alter Ego Repair Shampoo | 950 Ml
Restructuring shampoo for treated and damaged hair.
Benefits:
Gently cleanses.
Immediate repairing effect, thanks to a powerful mixture of amino acids.
It strengthens the hair structure and protects the fiber.
The hair is healthy, strong and shiny.
98% of ingredients of natural origin.Use:
Apply on wet hair and scalp.
Massage and leave for a few minutes.
Then rinse.
Repeat application if necessary.د.إ135.90Alter Ego Repair Shampoo | 950 Ml
د.إ135.90Alter Ego Repair Conditioning Cream| 1000 Ml
Restructuring cream with rinse for treated and damaged hair.
Benefits:
Rich and nourishing texture.
Amino acids and keratin play a profound repairing action.
The hair fiber is stronger and healthier.
More full-bodied and easy to comb hair.
98% of ingredients of natural origin.Use:
Apply evenly through the lengths and on the ends and massage gently.
Leave on for a few minutes and rinse.د.إ135.90Alter Ego Pure Re-Balancing Shampoo | 950 Ml
Purifying, rebalancing shampoo formulated to gently remove excess sebum and/or dandruff, gently purifying and cleansing the most impure skins, leaving the hair light and clean.
Use:
Apply to wet scalp and hair.
Leave to work for a few minutes then rinse.
Repeat if necessary.د.إ135.90Alter Ego Miracle Beautifying Shampoo | 950 Ml
MIRACLE BEAUTIFYING SHAMPOO – 300 ML
SELLING POINT
Ultra delicate revitalizing shampoo for normal to thick hair
Cleanses normal to thick structures
Special anti oxidizing action of q10 guarantees an anti-age effect leaving hair healthy, brilliant and silky softadvantage
Formulated with Luviquat Excellence, a quaternary polymer with excellent conditioning, hydrating and protecting properties. Restores moisture and increases elasticity.USE
Apply to wet hair and scalp, work into a lather and leave on for a few minutes. Rinse off well and repeat application if necessary.ACTIVE PRINCIPLES
Guar powder: quaternized flour, vegetal derivation highly conditioning properties
Argan oil
Tea tree oilد.إ135.90Alter Ego Silver Maintain Shampoo| 950 Ml
No-yellow shampoo for hair maintenance blond, gray, white, natural, colored or bleached.
Benefits:
Gently cleanses.
Neutralizes and effectively counteracts unwanted yellow tones.
Brings long-lasting brightness and shine.
The hair is silky, easy to comb and soft to the touch.
92% of ingredients of natural origin.
Vegan friendly.Use:
Apply on wet hair and scalp.
Massage and leave for a few minutes.
Then rinse.
Repeat application if necessary.د.إ135.90Alter Ego Silver Maintain Conditioner | 950 Ml
No-yellow conditioner for blonde, gray, white, natural, colored or bleached.
Benefits:
It nourishes and moisturizes in depth.
Intensifies the neutralization action of unwanted yellow tones.
Preserves the brilliance and intensity of the blond hair for longer.
Keeps hair light, silky and bright.
98% of ingredients of natural origin.
Vegan friendlyUse:
Apply evenly through the lengths and on the ends and massage gently.
Leave on for a few minutes and rinse.د.إ135.90Alter Ego Silk Oil Illuminating Lotion| 12 X 10 Ml
Brightening lotion to control rebellious hair.
Leave-in formula.
Lightly penetrates and nourishes the hair fiber.
Perfecting effect for weightless, silky, and shiny.
99% of biodegradable ingredients.د.إ129.55Alter Ego Silk Blend Oil | 100 Ml
Luxury treatment for both natural and treated hair.
Delivers instant shine and softness.
Blend of precious nourishing and taming oils.
Ideal for unruly and frizzy hair.
Regenerates dull and stressed hair.د.إ128.50Alter Ego Silk Blend Oil | 100 Ml
د.إ128.50Alter Ego Shewonder Shine Elixir Oil| 150 Ml
Perfecting illuminating oil with a blend of Natural Oils (Black Cumin, Patauà, Tsubaki).
د.إ109.55Alter Ego Bodifying Lotion| 150 Ml
Frequent use lotion.
It deeply nourishes the hair follicle and smoothes the cuticle.
Hair is visibly fuller, healthier and stronger.
Weightless action.
98% of natural origin ingredients.د.إ99.99Alter Ego Bodifying Lotion| 150 Ml
د.إ99.99Alter Ego Be Blonde Lightening Oil | 500 Ml
Cosmetically lightens up to 4 levels
Ideal for natural, ‘sun-kissed’ lightening effects
Perfect for use on regrowth of previously lightened hair
Easy to mix with Cream Co-Activatorد.إ93.55Alter Ego Silk Oil Taming Shampoo| 950 Ml
Silk-effect taming shampoo.
Benefits:
Gentle and lush cleansing action on both natural and treated hair.
Nourishes and tames even the most difficult hair.
Static electricity control > styling control.
Ideal for unruly and frizz hair.
99% of natural origin ingredients.Use:
Apply to wet hair and scalp.
Massage and leave on for a few minutes.
Then rinse.
Apply again if necessary.د.إ93.00Alter Ego Volume Shampoo| 950 Ml
Volume shampoo for flat hair.
Benefits:
Frequent use Shampoo.
Ultra light formula enriched with cotton and bamboo extracts.
Transforms hair and restores long-lasting body and volume.
Visibly clean and shiny hair.
Perfect for a durable styling.
92% of natural origin ingredients.Use:
Apply to wet hair and scalp.
Massage and leave on for a few minutes.
Then rinse.
Apply again if necessary.د.إ93.00Alter Ego Volume Shampoo| 950 Ml
د.إ93.00Alter Ego Repair No Breakage | 150 Ml
Leave-in no-breakage completing treatment.
Benefits:
It wraps the fiber reinforcing it and repairing it.
Prevents split ends.
Leaves hair stronger and more resistant.
94% of ingredients of natural origin.Use:
Apply on damp hair concentrating on the most exploited areas.
Do not rinse and proceed with normal drying.د.إ89.50Alter Ego Blondego Pure Light Blue Powder | 500 G
New lightening formula, its mix of special active ingredients takes it to an exceptionally high level of product performance with a lifting power of up to 7 levels.
Benefits:
Cosmetic lightening that fully respects the hair structure
Ideal for use with all lightening techniques and for De-colouring Technical Services Neutralizes unwanted underlying yellow tones
‘zero dust’ non-volatile formula
Easy to mix with Cream Co-Activatorد.إ88.55Alter Ego Passion Color Mask | Beige – 250 Ml
Conditioner with a double effect that nourishes, intensifies and colours natural and coloured hair.
د.إ79.99Alter Ego Passion Color Mask | Black | 250 Ml
Conditioner with a double effect that nourishes, intensifies and colours natural and coloured hair.
د.إ78.99Alter Ego Shewonder Instant Shaping Mask | 300 Ml
Intensive modeling mask, instant conditioning with Clay, SheaButter, and Starch Complex.
It protects, regenerates, and provides deepand immediate hydration to the skin andlengths
resulting in disciplined, controlled, shiny, and silky hair.
Reduces styling times, with progressive memory effect.
For medium-thick, treated, dry, frizzy, and rebellious.د.إ78.88Alter Ego Keratin Deep Filler Spray Lotion | 100 Ml
It treats and addresses advanced and visible signs of distressed and aged hair.
Spherique Pro programas is structured in 3 steps to counter the signs of accelerated and aging hair distress. Keratin Lotion: The keratin acts in synergy with the Hi-Protein Complex reintegrating protein into damaged hair structures.د.إ75.45Alter Ego Urban Proof Charcoal Shampoo | 1000 Ml
Detoxifying Charcoal Shampoo
With FP Shield Complex, 100% natural bamboo charcoal.
Without sulfates, parabens, silicones, artifical colorants, alcohol.Gentle and deep cleansing action that leaves your hair cleaner for longer
Detoxifying and anti-pollution action
Rines quikly (reduced water consumption)
1000MLد.إ75.45Alter Ego Just Color Hair Color | Orange Tango – 200 Ml
PURE color service formulated with next generation color PIGMENTS. Its functional technology uses next generation CATIONIC COLOR PIGMENTS, their elevated and constant chromatic performance, guarantees NEW LEVEL of INSTANTLY visible BRILLIANCE.
د.إ73.45Alter Ego Just Color Hair Color | Clear Way – 200 Ml
Clearway nuance is perfect for adjusting the colour intensity or for creating beautiful pastel effects.
د.إ73.45Alter Ego Just Color Hair Color | Turquoise – 200 Ml
PURE color service formulated with next generation color PIGMENTS. Its functional technology uses next generation CATIONIC COLOR PIGMENTS, their elevated and constant chromatic performance, guarantees NEW LEVEL of INSTANTLY visible BRILLIANCE.
د.إ73.45Alter Ego Home Ritual Reinforcing Cream| 300 Ml
Leaves the hair fiber compact, and its wrapping action seals the hair structure to reach extraordinary strength.
د.إ69.99Alter Ego Absolute Color Balm | 200 Ml
After color treatment and maintenance
Nourishing Color Care is the new beautifying system especially reserved for color treated tesses, formulated to fight color fade for long lasting color brilliance.
د.إ69.99Alter Ego Bodifying Tonic Mousse| 175 Ml
Conditioning action on lengths and ends.
Cashmere effect.
Controls oxidative stress & perfects the hair structure.
98% of natural origin ingredients.د.إ69.10Alter Ego Silk Oil Conditoning Cream| 300 Ml
Silk-effect taming treatment.
Benefits:
Intensive treatment for both natural and treated hair.
Provides brightness and softness.
Strong anti-frizzaction for a silky effect.
Smoothes hair without weighing it down.
99% of natural origin ingredients.Use:
Apply evenly through the lengths and on the ends and massage gently.
Leave on for a few minutes and rinse.د.إ69.10Alter Ego Color Care Conditioner | 200 Ml
Light rinse conditioner for coloured and bleached hair. Vegan friendly.
د.إ69.00Alter Ego Calming Soothing Shampoo| 300 Ml
Gentle, lightweight shampoo with a sweet scent. Formulated to cleanse, relax and soothe the most sensitive scalps. Ideal as a shampoo for alternating between treatments.
Use:
Apply to wet scalp and hair.
Leave to work for a few minutes then rinse.
Repeat if necessary.FREE FROM SULPHATES/PARAFFIN WAXES/ SILICONES/ SYNTHETIC DYES
د.إ69.00Alter Ego Bodifying Shampoo| 300 Ml
Densifying and stimulating action shampoo.
Benefits:
Stimulates the scalp and removes any impurity.
Suitable for daily use.
Strengthens hair and restores its natural shine.
92% of natural origin products.Use:
Apply on wet hair and scalp.
Massage and leave for a few minutes.
Then rinse.
Repeat application if necessary.د.إ69.00Alter Ego Bodifying Shampoo| 300 Ml
د.إ69.00Alter Ego Blondego Blonde Maintain Shampoo | 300 Ml
Brightening anti-yellowing shampoo, ideal for maintaining blonde, bleached, and lightened hair.BRIGHTENING ANTI-YELLOWING SHAMPOO, IDEAL FOR MAINTAINING BLONDE, BLEACHED AND LIGHTENED HAIR.
It neutralizes unwanted yellow tones giving shine and softeness to the hair.
NO-YELLOW ILLUMINATING SHAMPOO
Frequent use no-yellow maintaining shampoo ideal for bleached, lightened, blond, white and gray colored
hair. It gently neutralizes yellow tones providing brightness and softness.FORMULA:
– Plantacare ® 2000 up, a nonionic surfactant with optimum foam capacity and good dermatological compatibility
– Guar powder: Quaternized flour of vegetable origin with highly conditioning propertiesUSE:
After the bleaching treatment.
Evenly distribute on wet hair.
Massage gently and let it act for a few minutes.
Rinse thoroughly.
Ideal for home maintenance.د.إ69.00Alter Ego Grey Maintain Shampoo | 250 Ml
Specific maintenance shampoo for both natural and cosmetically colored grey hair.
د.إ69.00Alter Ego Energizing Stimulating Shampoo | 300 Ml
Gently cleanses and prepares the scalp to receive the successive energizing anti-hair loss prevention treatment.
د.إ69.00Alter Ego Color Care Shampoo | 300 Ml
Gentle Shampoo to cleanse and protect coloured and bleached hair.
Benefits:
Prevents cosmetic colour from fading.
Maintains colour brilliance and intensity for longer.
Organic Argan Oild enhances the result by adding shine and silkiness.
98% of natural origin ingredients.
Vegan friendly.
Use:Apply to wet hair and scalp.
Leave on for a few minutes and then rinse.
Apply again if necessary.د.إ69.00Alter Ego Repair Shampoo | 300 Ml
Restructuring shampoo for treated and damaged hair.
Benefits:
Gently cleanses.
Immediate repairing effect, thanks to a powerful mixture of amino acids.
It strengthens the hair structure and protects the fiber.
The hair is healthy, strong and shiny.
98% of ingredients of natural origin.Use:
Apply on wet hair and scalp.
Massage and leave for a few minutes.
Then rinse.
Repeat application if necessary.د.إ69.00Alter Ego Repair Shampoo | 300 Ml
د.إ69.00Alter Ego Repair Conditioning Cream| 300 Ml
Restructuring cream with rinse for treated and damaged hair.
Benefits:
Rich and nourishing texture.
Amino acids and keratin play a profound repairing action.
The hair fiber is stronger and healthier.
More full-bodied and easy to comb hair.
98% of ingredients of natural origin.Use:
Apply evenly through the lengths and on the ends and massage gently.
Leave on for a few minutes and rinse.د.إ69.00Alter Ego Pure Re-Balancing Shampoo | 300 Ml
Purifying, rebalancing shampoo formulated to gently remove excess sebum and/or dandruff, gently purifying and cleansing the most impure skins, leaving the hair light and clean.
Use:
Apply to wet scalp and hair.
Leave to work for a few minutes then rinse.
Repeat if necessary.د.إ69.00Alter Ego Miracle Beautifying Shampoo | 300 Ml
MIRACLE BEAUTIFYING SHAMPOO – 300 ML
SELLING POINT
Ultra delicate revitalizing shampoo for normal to thick hair
Cleanses normal to thick structures
Special anti oxidizing action of q10 guarantees an anti-age effect leaving hair healthy, brilliant and silky softadvantage
Formulated with Luviquat Excellence, a quaternary polymer with excellent conditioning, hydrating and protecting properties. Restores moisture and increases elasticity.USE
Apply to wet hair and scalp, work into a lather and leave on for a few minutes. Rinse off well and repeat application if necessary.ACTIVE PRINCIPLES
Guar powder: quaternized flour, vegetal derivation highly conditioning properties
Argan oil
Tea tree oilد.إ69.00